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Mom & Pop Shops…a Personal Buying Experience

I’m fairly active in the business community and receive several “blogs” from my other partners.  Here is an excellant one that I want to share with you, especially if you live in a small community in Western New York.  This piece was published by our website developer: “Quad-B”.  Enjoy…

“I was at a wedding this past weekend; little did I know I would find inspiration for this week’s blog post. At dinner, between courses, my brother politely showed off his new watch, a birthday present from his girlfriend. We “oohed and aahed” at the thin gold link band and rectangular black face accented with gold markings. Wrapped around his wrist, it looked like it was custom made with one specification: sleek.

His girlfriend told us about her watch buying experience. No, she didn’t purchase it online, or at a chain store jeweler. She bought it at a small jewelry store, part of the local community for years. She said, “It’s a mom and pop jewelry store that I love to go to.” (You gotta love word-of-mouth advertising.) She told me and everyone else at the table about the personal service she received from the owners—a married couple who take great pride in their business, their jewelry, and their relationship with their customers. All smiles, she talked of a no pressure buy, and how the owners listened to her description of the watch that would make just the right gift.

Small independent retail stores, coined “mom and pop” shops in the early 1950’s, are a part of Americana. Through the decades, we’ve lost many—way too many to big business. But, many are still the bedrock of the local business community. Like the jewelry store, they offer convenience, and the owners offer intimate knowledge of their product and services, and personal attention. Visit their store more than once and chances are they know you by name. They offer a relationship if you want it, and just polite service if you don’t.

Large retail businesses like Home Depot and Sears—and lets not forget a little success story called Walmart—have volume discounts and inventory on their side. Those are popular draws. Forget relationships, though. Heck, they have an employee standing at the exit checking your bags against the items on your receipt. Where’s the trust? And, they don’t care what your name is. Where’s the love?”

Kenwood Photography is a mom and pop shop, operated by Mike and Carol.  When you have a request for something special, we always try to fulfill your request, or tell you if we can’t do it.  Our value set is to have you be totally satisfied with the images and the digital products that we have to offer and you purchase from us.  We look forward to your requests and your comments and do our best to have you enjoy the personal buying experience at Kenwood.  And yes, after meeting you several times, I will remember your name!